About Bob Ferguson
I came to real estate with a varied background which I feel serves my clients (and me) well as I help them navigate the process of buying or selling property. Before getting my Managing Broker’s license, I worked in high tech (Microsoft and Digital Equipment Corporation, to name a couple), as a business owner (computer & network equipment sales / software development / web hosting / web site design), retail sales, insurance claims, and a teacher of special needs children. I also sold cars (yeah, I know, cliché) -- Mercedes Benz and BMW (and a few more). That particular experience, though, has come to be immensely useful when negotiating for the buyers and sellers I have worked with. All of this experience, as diverse as it has been, helps me to provide excellence and clarity in all my dealings.
I am affiliated with the National Association of REALTORS® (NAR) and adhere to its Code of Ethics. Additionally, in 2016, I was awarded NAR’s Green Designation, the only green real estate professional designation recognized by NAR. To achieve this, I was trained in understanding what makes a property green, helping clients evaluate the cost/benefits of resource-efficient features and practices, distinguishing between industry rating and classification systems, listing and marketing green homes and buildings, discussing the financial grants and incentives available to homeowners, and understanding how buyer and seller preferences may be inspired by resource-efficiency.
I am proud to be part of the American Warrior Initiative, a 501(c)3 non-profit. The objective of the initiative is to educate, encourage, and inspire us to give back to our military. A key part of their work is to educate real estate brokers -- like me -- to the issues and challenges active duty and former military clients face when purchasing a home. I have been through their "boot camp" and have received the American Warrior Real Estate Professional certification. While this is just a start, I am now better prepared to help those that fought to protect the American Dream, live it.
In 2020, I received the At Home With Diversity® (AHWD) certification from NAR! AHWD is a NAR certification program designed to present a picture of the changing face of the real estate industry. Since 1998, the AHWD program has prepared over 20,000 REALTORS® to work effectively with and within today’s increasingly diverse pool of homebuyers. This course addresses the topics of diversity and fair housing – adding to my understanding and ability to work with buyers and sellers, regardless of race, ethnicity, religion, gender and gender identity, sexual orientation, handicaps, familial status, or national origin.
When I'm working with sellers, putting together the market analysis to come to the right offer pricing and marketing verbiage necessary to convey your property at its best is just the start. As an Accredited Staging Professional and a member of the International Association of Home Staging Professionals, I assist with the preparations to ready a property for its listing photography, and then work with the professional photographers -- still, 3D tours, and (if appropriate) drone and/or twilight shoots. Once that is complete, I create virtual tours and videos for the national online advertising used to promote your property.
For buyers, I work to create searches based on your criteria. You’ll find local market data on the Group Estes Realty web site which is updated each month, including specific Community Views.
And, for all of you who have expressed a desire to receive them, I also send a personalized quarterly update of what is going on in the market in your neighborhood or a community of interest. If you aren't already receiving this information and would like to, just let me know.
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